Project Overview
Walker Edison is a premium furniture brand that required a modern, scalable e-commerce solution. The goal was to build a Shopify store that reflects their brand identity, offers a seamless shopping experience, and drives higher conversions.
My Responsibilities
Shopify store setup and theme customization
Product catalog integration with multiple categories
Custom Liquid code adjustments for enhanced functionality
Payment gateway and shipping method setup
SEO optimization for product pages and collections
Responsive UI/UX design for desktop and mobile
Continuous testing and debugging before launch
Technologies & Tools Used
- HTML5, CSS3
- Shopify & Liquid
- SEO Tools (Google Analytics, Search Console)
- Figma (UI/UX design mockups)
Key Features Implemented
Advanced product filtering and categorization
Optimized checkout process for higher conversions
Mobile-first responsive layout
Integrated payment gateways (Stripe, PayPal, local options)
SEO-friendly structure for better search visibility
Challenges & Solutions
Challenge: Large product images slowed page load speed.
Solution: Implemented image compression + lazy loading.
Challenge: Client required custom product filter not supported by theme.
Solution: Built filter with custom Liquid & JavaScript.
Project Screenshots
